Encouraging sponsorship by quantifying Return on Investment (ROI)
The surest way of gaining sponsorship for your expedition, your team or you as an athlete is by quantifying the return on investment (ROI) you can create for each and every sponsor. The simplest way athletes and adventurers do it today is by classifying logo size and product placement and guessing how much general media exposure they expect to muster. Race Recon can assist you in better quantifying your sponsors´ ROI and demonstrating that their marketing dollars are better spent on you than their traditional marketing channels. There is a long-running debate about whether the impact of...
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