Kite Sledding across Greenland
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Read MoreNet Vessel Movement Model (NVM2)
The Net Vessel Movement Model, or NVM2, is a dynamic mathematical model that Race Recon developed specifically for the longest ever two-man kayak expedition, Crossing the Ditch. NVM2 is a decision support model that we developed to simulate the expedition several times before the team actually left. We found out about the seasonal impact of the EAC, the influence the sea-anchor had in favourable and not-so favourable conditions, and the amount and type of food and water required to successfully conquer a world first. When Race Recon analyse a system, such as the World’s First...
Read MoreEncouraging sponsorship by quantifying Return on Investment (ROI)
The surest way of gaining sponsorship for your expedition, your team or you as an athlete is by quantifying the return on investment (ROI) you can create for each and every sponsor. The simplest way athletes and adventurers do it today is by classifying logo size and product placement and guessing how much general media exposure they expect to muster. Race Recon can assist you in better quantifying your sponsors´ ROI and demonstrating that their marketing dollars are better spent on you than their traditional marketing channels. There is a long-running debate about whether the impact of...
Read More